Phil Hardberger Park Conservancy – Robert L.B. Tobin Land Bridge Opening




The Phil Hardberger Park Conservancy and the San Antonio community marked the opening of the largest wildlife crossing built for people and animals in the United States – the Robert L.B. Tobin Land Bridge at Phil Hardberger Park.

Throughout 2020, The CE Group served as a strategic partner to the Phil Hardberger Conservancy as they planned for the historic opening of the Land Bridge while maneuvering the uncertainty of the pandemic. Plans for a donor event and grand opening ceremony were postponed due to COVID-19, but our team remained a steadfast partner helping tell the story of this iconic new San Antonio landmark.

Our Integrated Communication team led media relations efforts, securing substantial local, national, and international media coverage in outlets such as the San Antonio Express-News, Texas Highways, WGN America, and Huffington Post. We supported the creation of a video featuring an unveiling of the Land Bridge’s signage and remarks from former San Antonio Mayor Phil Hardberger who spearheaded the project and current San Antonio Mayor Ron Nirenberg. The video was posted to social media during opening weekend to commemorate the occasion with the community.

Goods Collective created an event identity with the theme “BRIDGING COMMUNITY” to reflect the Land Bridge as a symbol of hope following a challenging year. The team also designed volunteer t-shirts for the Land Bridge’s opening weekend, as well as custom face masks to commemorate the occasion. When the time is right, our Event Production team is ready with completed comprehensive plans for events which incorporate the highest standard of COVID-19 precautions. 

“You’ll see that is not the traditional ribbon. When Janet Holliday and The CE Group are helping you, nothing is the usual.”

– former San Antonio Mayor Phil Hardberger

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