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Case Studies › Toll Road 183A Grand Opening

183 Toll Road Grand Opening
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Positive vibes in every detail


Create a family-friendly festival in celebration of the toll road opening to create goodwill among the neighbors living next to the road.
The Central Texas Regional Mobility Authority used CE Group to facilitate a Grand Opening Celebration for our 183A toll road. At every step of the complex planning process, CE Group operated with professionalism and a focus on client service. When the event attracted twice the number of expected participants, CE Group was prepared for the unexpected and the event was huge success. Participants were heard saying it was one of the best events ever held on a road.
- Steve J. Putelnyk (Director of Communications, Central Texs Regional Mobility Authority)
  • Developed day long activites that were attractive to families in the local neighborhoods
  • 5K run and children’s race
  • Opening ceremony featured parade of Power Wheels operated by children on the road
  • Vendor booths and free activities
  • Bar-b-que lunch
  • Rides and inflatables
  • Live headlining entertainment and roving magicians
  • Estimated attendance 5,000
  • All local media outlets covered the event