Case Studies › SACU's UTSA Alumni Football Tailgates
- Event Management
- Event and Production Management
SACU's UTSA Alumni Football Tailgates
At every UTSA home football game, the San Antonio Credit Union sponsors the alumni tailgate three hours prior to kick-off. Each tailgate includes great food, ice-cold beer, face painters, and hundreds of giveaways! The tailgate area is covered in UTSA’s collegiate colors: orange, blue and white, along with amusing catch phrases for all of their branding such as “Get Rowdy”, “Beak Freak”, “Super Beak Freak” and the newest tagline, “Beak Out”! UTSA’s logo and mascot, “Rowdy the Roadrunner”, is placed on all marketing material including: giant megaphones, signage, banners, rewards cards and photo accessories. The DJ, cheerleaders, UTSA Marching Band, and Rowdy himself provide a fun and energetic atmosphere to get the fans ready to cheer on their Roadrunners!
The CE Group coordinates all giveaways, rentals, photography, face painters and set-up for SACU.
- Location: Each tailgate is located at The Lone Star Pavilion in historic Sunset Station in downtown San Antonio, Texas, just steps from the Alamodome where each home game takes place. The pavilion provides the perfect place to entertain all tailgaters with a flexible and vast atmosphere that provides numerous options for seating with its extensive layout. UTSA has an extensive Alumni Association of heavily-spirited fans who come to the tailgates by the hundreds. There is always a line to get in before the gates open, and for three hours before each game, people come and go as they please.
- Branding & Signage: From the front gate to the back of the pavilion, UTSA alumni will notice many UTSA and SACU branded objects and materials. There is signage, rewards cards and marketing material along with giant megaphones and a branded back drop on stage that make for great photo opportunities. For entertainment, the fans get to enjoy an upbeat DJ who keeps the party going with great music, and the cheerleaders always lead the fans in an enthusiastic UTSA cheer, while tumbling and stunting on stage and throughout the crowd. The stage also hosts a large plasma screen televising other collegiate football games as fans wait for their game to start. During the tailgate, alumni also get an exclusive performance by UTSA’s mascot “Rowdy the Roadrunner” himself with the UTSA Marching Band, who get the fans pumped up and ready for the game. As “Rowdy” jumps and dances around, he also takes the time to take photos with his beloved fans.
- Giveaways: The SACU UTSA Alumni Association Football Tailgates are a series of outdoor events spanning from September through December each fall. This poses a unique obstacle for the event, as the weather in San Antonio in early September has highs in the upper 90’s, contrasting drastically with that of December, with daytime lows dipping into the 30’s and 40’s. We work closely with SACU to come up with the best giveaways for each tailgate, tailoring them to the weather. Early in the season, typical giveaways include hats, sunglasses and cooling neck wraps. Later in the season, fans can’t wait to put on our beanies and touch-screen gloves!
The CE Group meets all of our requirements, goes above and beyond our expectations, and we are more than pleased with the work they do.