Who We Are

The CE Group is the GO TO marketing firm specializing in communications and events. Established in 1990, the CE group brings more than 27 years of leadership experience in the following key areas: Event & Production Management, Destination Management, Integrated Communications, National Sports & Events Marketing and Venue Management.

The CE Group offers statewide and national capabilities with an office in San Antonio and DMC partners throughout the nation. Our San Antonio headquarters is located in the innovative Pearl complex just north of downtown along the Museum Reach of the San Antonio River.

Awards

#1 Event Planning Company - San Antonio Business Journal (2017 & 2018)
Best Places to Work - San Antonio Business Journal (2017 & 2018)
Top 25 DMCs - Special Events Magazine (2017 & 2018)
Top 50 Special Events Company - Special Events Magazine (2017)
Best Places to Work - Meetings & Conventions Magazine (2018)
Inc. 5000 Fastest Growing Company - Inc. Magazine (2016 & 2017)
La Plata Campaign Award of Excellence - PRSA (2017)
La Plata Campaign Award of Merit - PRSA (2017)
El Bronce Tactics Awards of Excellence - PRSA (2017)

Credentials

Certified by the State of Texas as a Historically Underutilized Business (HUB)
Certified as a Small Business Enterprise
Certified as a Woman Business Enterprise by the South Central Texas Regional Certification Agency
Accredited Destination Management Company (ADMC)
Member of the DMC Network

Our Team

Janet Holliday, DMCP

President & CEO

Janet Holliday, DMCP

President & CEO

Creative Spark. Eternal Optimist. Dynamo of Energy.

Over the last 28 years, there are very few of San Antonio’s most prestigious and substantial projects and events that haven’t been touched by the expert hand of Janet Holliday. She has grown her company, The CE Group, to offer six distinct divisions of experience-based marketing expertise: event and production management, destination management, venue management, national sports marketing, public relations, and creative services (through Goods Collective). This depth and breadth of services, combined with the style, organizational skills, positive work ethic, and radical customer dedication that are the foundation of the company culture, has long positioned The CE Group as the leader in their industry. As President and CEO, Janet is a highly sought-after expert in events and marketing, not only in Texas but throughout the country. Janet stays healthy with Pilates, good home cooking, and lots of sleep! Married for 35 years, she also enjoys long walks with her Welsh springer spaniels, reading, traveling, and coloring outside the lines.

Krista Friedman

Director of Events Division

Krista Friedman

Director of Events Division

Street Closer. Aspiring Crossfit Queen. Procession Leader.

Ever since her first job as a birthday party hostess at a bowling alley, Krista has loved the excitement, energy, and reward of planning special events. As Events Division Director at The CE Group, she specializes in all sizes of high-impact events such as ground breakings, grand openings, curated culinary experiences, and festivals featuring health and wellness, as well as recurring activation programming – the more moving parts, the better. A firm believer in plans B-Z, Krista is especially adept at bringing together organizations, clearing red tape, accommodating the weather, and celebrating every step of the process. Through her work she is passionate about urban development, and Krista constantly follows the growth and construction of our downtown (and has city contacts on speed dial in order to get things done!). A fourth-generation graduate of Baylor University, Krista loves to hang out with her family and her dogs, Chula and Charlie.

Emily Becher, DMCP

Director of National Events & CE DMC

Emily Becher, DMCP

Director of National Events & CE DMC

Guacamole Enthusiast. Miss America Wannabe. Always Freezing.

From humble beginnings organizing VHS tapes in The CE Group’s media library more than a decade ago, Emily has risen quickly to play an integral role in the national events and destination management teams. As Director of CE DMC, she loves to showcase her hometown of San Antonio and work with national destination managers through the DMC Network to share resources and collaborate. As a DMC Certified Professional, her strong dedication and creativity to every project allows her to showcase her client’s visions and make their goals a reality. From traveling the country with national sports projects to producing some of San Antonio’s biggest events, brand activations are second nature to Emily. When not heading up events, she enjoys spending time with her blended family of five kids. She takes her coffee with hazelnut creamer, cinnamon, and a straw.

Monica Taylor

Director of Integrated Communications

Monica Taylor

Director of Integrated Communications

Fiery Food Eater. Ball of Energy. Totally Tubular Lover of All Things 80s.

Monica uses her knowledge, credibility, and passion for storytelling to create multi-faceted communication campaigns that inspire, solve problems, and create a lasting impact. With more than 20 years of experience seeing all sides of the communications world including public relations, media, and brand strategy, Monica previously served as the director of executive brand and outreach for CPS Energy, a morning show anchor on FOX 29, and director of corporate communications for Spurs Sports & Entertainment. Her mission in life is to uplift others, generate authentic connections, and engage communities with enthusiasm.  She actively serves on the board of local nonprofits and lends her communications expertise to many organizations and businesses as an emcee and media spokesperson. At home, Monica loves spending time with her husband, daughter, and two Cairn Terrier dogs (yes, just like Toto from the Wizard of Oz).

Shane Kyle

Director of Creative Services

Shane Kyle

Director of Creative Services

Husband and Father. Exceptional Listener. Weekend Drummer.

Shane has been an artist all of his life, drawing and taking photographs as a child, and studying the bold primary work of Hopper and Mondrian. He now translates that love of shape, space, and color into award-winning brand identities for a variety of client products and events. Shane works deep in the initial research phase, building a consistent visual platform that has true meaning and resonance, and adeptly transforms an initial idea into clear, clean, bold design. From the creation of the logo and event brand to the production of signage and collateral, all visual elements contain the thread of the client's message woven throughout. As the head of Goods Collective, CE Group’s Creative Services, Shane’s graphic design expertise and immense creativity allows The CE Group to go beyond what is expected. When not in the office, Shane enjoys spending time with his wife and four children.

Lesley Watts

Senior Project Manager

Lesley Watts

Senior Project Manager

Next-Level Event Producer. Random Gift-Giver. No-Fail Cheesecake Chef.

Lesley specializes in envisioning and sourcing the collateral, décor, and production elements that make events truly memorable, and executing them to perfection. Efficient, outgoing, and always quick to volunteer, Lesley is a star when it comes to marrying logistics and creativity. Lesley’s bachelor's degree in entrepreneurship from Baylor University and resourcefulness in project management make her a successful communicator, capable of understanding and catering to specific client objectives. A country girl at heart, when not in the office, she enjoys exploring her home state of Texas and spending time on the family ranch in Luling.

Viviana Durand

Senior Project Manager

Viviana Durand

Senior Project Manager

Reina of Multicultural Events. Vendor Whisperer. Nutrition Nerd.

After marketing and branding, Viviana believes that flawless event planning and execution is the foundation for communicating a client’s mission. She merges her passion for event planning and strategy with her interpersonal communication skills and attention to detail to execute successful projects. Originally from Mexico and fluent in Spanish, Viviana brings added value for bilingual clients and vendors to ensure cultural understanding and trust. Away from work, she loves running, reading, Crossfit, and spending time with her two adorable pups.

Rebecca Eschete

Project Manager

Rebecca Eschete

Project Manager

Organization Enthusiast.  Revitalization Champion. Animal Lover.

With a bachelor’s degree in both public relations and social interaction and a master’s degree in interactive media and design, Rebecca brings a wealth of knowledge, experience, and charisma into the orchestration and fruition of the projects she manages.  She loves working on events as if they were a puzzle—crafting and working on each piece to fit perfectly with another to paint the complete picture. Clients respond to her positivity and commitment. When she’s not in the office, Rebecca enjoys hiking through state parks, listening to live music, spending time with family, and loving on her Black Lab puppy, Hank.

Cassie Hager McMillan

Senior Project Manager

Cassie Hager McMillan

Senior Project Manager

Deep Breather. Doubles Tennis Player. Secretly Parles Francais.

During her 15 years with the CE Group, Cassie has earned her reputation as an organized, unflappable, level-headed events director, so dedicated that once, even appendicitis didn’t prevent her from overseeing a client celebration. Cassie’s motto is “a good attitude goes a long way.” Her experience with a wide variety of organizations has made her a master of evaluating client needs and assembling a unique team that best fits the project, then producing efficient, creative, and cohesive results. She loves to see a project from concept to completion. Off the job, Cassie loves volunteering, traveling with family and friends, and creating fabulous meals when she entertains at home.

Christyn Baer

Senior Project Manager

Christyn Baer

Senior Project Manager

Former NCAA Track Star. Peanut Butter Chocolate Blue Bell Fan. Outdoor Aficionado.

Christyn has been managing events, primarily sport-focused, for The CE Group for a decade. A former college athlete and coach with a master’s degree in Sport Management from the University of Texas at Austin, her passion and depth of knowledge has made her a leader in many CE projects. Obsessed with logistics and always looking for new ways to improve efficiency and productivity, Christyn loves to save time and money and minimize complications–for her clients and her team. Outside the office, she skillfully runs a household comprised of a husband, three small humans, a yellow lab, some chickens, some goldfish, and a tadpole.

Tammy Hill, DMCP

Operations Manager, CE DMC

Tammy Hill, DMCP

Operations Manager, CE DMC

Lover of Animals &Plants. Member of Porch Therapy Association. Possessor of Laughter & Smiles.

With 20 years of experience in the hospitality industry, Tammy’s mission is providing exceptional customer service and building deep and long-lasting client and staff relationships. Her connection to the San Antonio hotel and meeting industry keeps her at the forefront of opportunities for perfectly executed, authentic, and customized events. As a DMC Certified Professional, Tammy handles everything including specialty tours, dinners and dine-arounds, team-building activities, incentive trips, and all aspects of transportation. At CE, she is our go-to happy hour and birthday party planner. When not spending time at CE with her work family, Tammy enjoys spending quality time with her own family and friends, gardening, and traveling.

Amanda Tutor

Project Manager, CE DMC

Amanda Tutor

Project Manager, CE DMC

Zumba Zealot. Calendar Filler. Recovering Theater Kid.

Amanda Tutor is one of San Antonio’s key ambassadors, bringing the city to life and creating unforgettable experiences for out-of-town guests. Managing venues and coordinating events allow her to see the city through fresh eyes as well as flex her creative muscle. A former actor and musician, as well as event coordinator for the Tobin Center for Performing Arts, her extensive background in the arts helps her put on a new “show” every day for her clients. Amanda is currently pursuing her Master’s degree in Public Administration at UTSA to further her interest in the life-changing power of the arts in communities. When not planning elaborate goodie bags, Amanda is scouting new locations, attending festivals and concerts, and giving three compliments every day.

Megan McAngus

Project Coordinator, CE DMC

Megan McAngus

Project Coordinator, CE DMC

Pilates Goddess. Fanatical Team Player. Voracious Learner.

Prior to joining the CE Group DMC team, Megan worked in corporate finance and ran an equestrian business. Although her background is in accounting and banking, she had always planned events and travel for non-profits, and craved more of the creativity and camaraderie she was missing as an entrepreneur. Megan loves being able to take ownership, solve problems, and rise to challenges through her role as project coordinator. When not supporting her team at CE, Megan can be found sipping wine in Napa, hiking in Colorado, or teaching a local Pilates class.

Dempsey Warren

Project Manager

Dempsey Warren

Project Manager

Captain of Hauling and Schleping. Get-to-Know-You Guru. Non-Stop Dinner Party Hostess.

Dempsey’s mission in life is to help others feel celebrated and important, and that extends to her clients as well as their audiences. She received her B.B.A. in Sports, Event, and Tourism Management and her M.B.A. from UTSA while serving as captain of both their NCAA volleyball and NCAA basketball teams. Those leadership roles gave her the interpersonal communication and organization skills that she applies to all of her projects, helping her to complete them with diligence, excellence, and passion. Dempsey’s team-building approach allows her to work behind the scenes in unconventional ways, and she has a special place in her heart for non-profits and organizations with philanthropic missions. Although her collegiate athletic days are over, she still loves staying active through cycling and other group exercise classes.

Valerie Grant

Senior Account Manager

Valerie Grant

Senior Account Manager

Landlocked Sea Siren. Outdoor Adventurer. Disciple of Design.

Valerie Grant is a voracious collector of inspiration, constantly adding ideas from unexpected sources to her mental arsenal, notes that will eventually connect into the imaginative, audience-engaging storytelling she’s known for. With more than 20 years of experience in public relations, marketing, and communications strategy, Valerie is able to quickly assess a client’s true objectives, foresee and avoid complications, develop a persuasive plan of action, and execute it flawlessly. Her extensive media relationships are a testament to her reputation for being reliable, responsive, and deeply informed. A life-long Texan, Valerie loves discovering new local points of interest and exploring the back roads of the Texas Hill Country with her family. As the mother of two rambunctious boys, she is an attentive and patient listener, no matter how many times you ask the same question.

Megann Pettit

Senior Communications Manager

Megann Pettit

Senior Communications Manager

Idea Generator. Party Starter. (Sometimes) Successful DIYer.

A storyteller at heart, Megann’s mission is to bring unique, authentic, positive stories into the world via her clients. Her flexibility and expansive skill set allow her to work in a variety of roles, and clients are just as likely to have Megann managing engaging social media campaigns as developing deep media relationships on their behalf. Although Megann continues to contribute her top-notch writing skills to press kits, media alerts, and social media captions, her role has evolved to include developing big-picture, long-term communication strategies. She’s known for executing award-winning marketing campaigns, implementing targeted media outreach, and ensuring client objectives are accomplished in a creative and efficient manner. When she’s not spinning gold, Megann can be found outdoors – hiking at a park, climbing a mountain in her Jeep, or scuba diving the depths of the ocean.

Julie Pierce

Promotional Product Sales Specialist

Julie Pierce

Promotional Product Sales Specialist

Quesadilla Queen. Candy Jar Go-To. Morning Runner.

Julie sources all branded items for client events, from signage to awards to apparel (in other words, she’s the person you go to when you need 500 pompoms by Friday). In her ten years at The CE Group, Julie has built a finely tuned one-stop shop with the company and has become the “goods” in Goods Collective. Specializing in unique technology items and Texas vendors, Julie is fanatical about quality control and great design. Her original role was in account oversight, ensuring nothing fell through the cracks, and she still approaches all her projects with the same meticulous attention to detail. In her spare time, she enjoys watching sports, keeping up with her three sons, spoiling Gizmo the cat, and savoring a good chicken Caesar salad (dressing on the side).

Marcela Pena

Associate Designer

Marcela Pena

Associate Designer

Crafty Creative.  Aspiring Photographer.  Connoisseur of Luxury Paper.

As a designer, Marcela is inspired by bold, bright, attention-getting color and provides her clients with a fresh, modern approach that truly tells the visual story of their brand. As one of the designers with Goods Collective, CE Group’s Creative Services, Marcela is able to communicate quickly and efficiently with her clients, especially on bilingual and bicultural projects. She handles everything from event identity and brand design, to invitation and program layouts, as well as overseeing creative strategy for CE Group and Goods Collective’s websites and social media channels. Marcela is happiest working closely with her team and clients to create flawless, seamless design solutions. Originally from the Mexico, Marcela loves the slow pace and family atmosphere of San Antonio. She enjoys spending time with her sister and nephew, and is constantly on the lookout to learn new things and keep up with today’s design trends.

Margie Benson

Office Manager

Margie Benson

Office Manager

Early Riser. Reality and True Crime TV Superfan. Passionate Advocate. 

Margie comes to The CE Group with 30 years of office administrative experience. She is known in the office as "Mamma Margie" and describes her role as “practically a counseling position.” To her, the CE team are her clients, and she strives to handle all requests with maturity, patience, and perspective. She epitomizes the CE logo of juggling many balls, including office procurement, scheduling meetings, IT liaison, and, with her encyclopedic knowledge of the warehouse inventory, she ensures every event has a complete customized box of supplies. In her spare time, she loves taking long walks, cheering on her favorite sports teams, and following politics. Margie is, unsurprisingly, always the last to leave the party.

Grecia Garza

Controller

Grecia Garza

Controller

Wizard of Spreadsheets. Semi-pro Loteria Player. Diehard Spurs Fan.

With The CE Group since 2016, Grecia handles everything from budgeting to forecasting, payroll to receivables. In addition to her master’s degree in accounting from Texas A&M San Antonio, she is currently pursuing her CPA certification. A team player to the core, she’s happy to be pulled away from her spreadsheets to help with events as needed. Grecia feels her motto, “If you aren’t growing, you’re in slow-motion liquidation,” applies to both her professional and personal life. In her free time, Grecia spends time with her family and friends, runs and boxes to offset her serious Vietnamese Pho addiction, and lavishes attention on her needy Sphynx cats, Luby and Gumby, and her Shih-Tzu, Moo-Moo. In a family of extremely serious Loteria players, she is known as El Parajo, the Bird.

Arcy Silcox

Accounting Assistant

Arcy Silcox

Accounting Assistant

Mental World Traveler. Sci-fi Aficionado. Freebie Finder.

Arcy brings a lifetime of experience in corporate finance as well as a real estate license and a master’s degree in human resources to her role at The CE Group. After years working for national companies, she loves the dynamic, creative energy here and rejoicing in the team’s successes. Away from the office, Arcy’s first priority is her new grandson, Jaxon. She also enjoys gardening and antiquing, especially traveling across Texas to small celebrations like the Floresville Peanut Festival.

Our Staffers

The heartbeat of CE Group is solid and strong due to the incredible team of dedicated staffers. From airport greeting and transportation to venue staffing to tour guiding and logistics to check in registration to working every size and type of event, these devoted and first class folks always Shine. Their goal is to provide the first and last impression to our clients as well as roll out the best hospitality, service and experience. We so applaud our CE front line team!

Community Involvement

The CE Group strongly believes in giving back to the community and we exercise our passion to assist the community through philanthropic involvement and by creating beneficial partnerships between businesses and nonprofit organizations. We have worked on and offered sponsorship to a variety of nonprofit projects including Any Baby Can's Annual Walk for Autism, San Antonio Book Festival, Art Pace Chalk It Up, Tesoro Charity Golf Tournament, Siclovia, San Antonio Cocktail Conference, AugustHeart, several museum grand openings and more.