Who We Are

The CE Group is the GO TO marketing firm specializing in communications and events. Established in 1990, the CE group brings more than 27 years of leadership experience in the following key areas: Event & Production Management, Destination Management, Integrated Communications, National Sports & Events Marketing and Venue Management.

The CE Group offers statewide and national capabilities with an office in San Antonio and DMC partners throughout the nation. Our San Antonio headquarters is located in the innovative Pearl complex just north of downtown along the Museum Reach of the San Antonio River.

Awards

#1 Event Planning Company - San Antonio Business Journal (2017 & 2018)
Best Places to Work - San Antonio Business Journal (2017 & 2018)
Top 25 DMCs - Special Events Magazine (2017 & 2018)
Top 50 Special Events Company - Special Events Magazine (2017)
Best Places to Work - Meetings & Conventions Magazine (2018)
Inc. 5000 Fastest Growing Company - Inc. Magazine (2016 & 2017)
La Plata Campaign Award of Excellence - PRSA (2017)
La Plata Campaign Award of Merit - PRSA (2017)
El Bronce Tactics Awards of Excellence - PRSA (2017)

Credentials

Certified by the State of Texas as a Historically Underutilized Business (HUB)
Certified as a Small Business Enterprise
Certified as a Woman Business Enterprise by the South Central Texas Regional Certification Agency
Accredited Destination Management Company (ADMC)
Member of the DMC Network

Our Team

Janet Holliday

President and CEO

Janet Holliday

President and CEO

In San Antonio, Janet’s name is synonymous with the city’s premier projects and being a leading event expert throughout Texas and the country. Her entrepreneurial spirit has launched the company into many areas of experience based marketing, including its six core services: event and production management, national sports marketing, destination management, venue management, public relations, and creative services (Goods Collective). Businesses seek Janet’s creative expertise and leadership to create compelling events and marketing campaigns with her signature style and they look to her attention to details and strong organizational skills to ensure all projects deliver results.

For 27 years, Janet and The CE Group have played a leading role in some of the city’s most celebrated hallmarks—the grand openings of the Alamodome, San Antonio Central Library, the Museum Reach of the San Antonio River, The DoSeum: San Antonio’s Museum for Kids, San Antonio International Airport, Henry B. Gonzalez Convention Center expansion and transformation, and more. Janet’s talent and creative resources have been a force in notable San Antonio projects including Luminaria, Siclovia, the City of Yellow Roses, NCAA Men’s and Women’s Final Four, the National Conference of State Legislatures, five San Antonio Spurs national championship parades and celebrations, San Antonio Rock ‘n’ Roll Marathon & Half Marathon, and Tamales! at Pearl, along with countless campaigns for leading San Antonio companies including Frost Bank, CST Brands and H-E-B on signature projects such as the Corner Store Country Runs across the country and H-E-B’s yearlong 110th anniversary celebration.

Margie Benson

Office Manager

Margie Benson

Office Manager

Margie Benson is the Office Manager for The CE Group. Margie comes to The CE Group with 30 years of office administrative experience. She is known in the office as "Mamma Margie" since she tries to take care of everyone. In her spare time, she loves to run, work out in the gym, read, and spend time with family and friends.

Krista Friedman

Events Division Director

Krista Friedman

Events Division Director

Krista Friedman is the Events Division Director for the Event & Production Management team. She has a background in venue and event activation at Pearl and is a fourth generation Baylor University graduate with a Bachelor of Fine Arts. Outside of work, she spends time with her large family and friends, and loves spoiling her dog, Charlie.

Emily Becher

National Sports and Events Director

Emily Becher

National Sports and Events Director

Emily Becher has played an integral role in the events and production team at The CE Group for nearly 10 years. Her expertise in communications and logistics has led her to plan significant events including a year-long statewide celebration for H-E-B’s 100th anniversary as well as grand openings, activations and corporate events for both H-E-B and Frost Bank throughout Texas. In addition, Emily launched Luminaria: Arts Night in San Antonio. She now is the Project Manager for the Corner Store Country Run, which takes place each Fall in 10 different cities. With her strong dedication and creativity to every project, she is committed to making her clients’ visions and goals a reality.

Monica Taylor

Director of Communications

Monica Taylor

Director of Communications

Monica Taylor spearheads the integrated communications division where she uses her knowledge, credibility and passion for storytelling to successfully lead a team that creates multi-faceted communications and campaigns that inspire, solve problems and create a lasting impact. She serves as a strategist and a valued extension of our clients’ teams.

Monica has over 20 years of brand strategy, public relations and media experience. Prior to joining The CE Group, she was the director of executive brand and outreach for CPS Energy, a morning show anchor on FOX 29 and director of corporate communications for Spurs Sports & Entertainment.

Monica is a San Antonio native who graduated from the University of Texas at San Antonio where she received a bachelor of arts in communication with a concentration in public relations. She is also a graduate of Leadership San Antonio. Monica loves having the chance to serve and connect to the community. She actively serves on the board of Harper’s Embrace and lends her communications expertise to many non-profit organizations and businesses as an emcee and media spokesperson.

Shane Kyle

Director of Creative Services

Shane Kyle

Director of Creative Services

Shane Kyle is the Director of Creative Services for the Creative Services team, as well as the internal event photographer. Capturing every angle at each event and helping clients expand their brand across a wide range of deliverables, he can be considered a man of many hats. One of his largest hats is graphic design, primarily focusing on event identity and signage production. Married with three young boys and one girl, running around at events is a piece of cake compared to his job at home!

Lesley Watts

Senior Project Manager

Lesley Watts

Senior Project Manager

Lesley Watts is a Senior Project Manager for the Event & Production Management team. Her bachelor's degree in entrepreneurship from Baylor University and resourcefulness in project management make her a successful communicator and capable of understanding and catering to specific client objectives. A few of her primary projects have included H-E-B 110th Anniversary, Tamales! at Pearl, Any Baby Can's Walk for Autism and various sports and sponsorship activations. When not in the office, Lesley enjoys working at her family's ranch and being a true Texas tourist.

Viviana Durand

Senior Project Manager

Viviana Durand

Senior Project Manager

Viviana Durand is a Senior Project Manager for the Event & Production Management team. A graduate of the University of Texas, she joined The CE Group in the Fall of 2013 and has played an essential role managing logistics in local and national events such as the NCAA Women’s Final Four championship fan experience and the Corner Store Country Run 5K fun run series. Viviana combines her passion for events and attention to detail to execute successful projects with notable clients such as the San Antonio Convention’s and Visitors Bureau, Pearl, H-E-B, Pape-Dawson Engineers and The DoSeum. Away from work, she loves running, catching up on her favorite TV series and spending time with her three adorable shih tzus.

Cassie Hager McMillan

Senior Project Manager

Cassie Hager McMillan

Senior Project Manager

Cassie Hager McMillan is the Senior Project Manager of the Event & Production Management team. Her experience in working with numerous organizations has enabled her to develop a unique skill of evaluating client needs and assembling a team that fits the project to produce efficient and cohesive results. Even off the job, Cassie loves entertaining in her home and knows how to keep friends happy with fabulous meals.

Christyn Baer

Senior Project Manager

Christyn Baer

Senior Project Manager

Christyn Baer is a Senior Project Manager on the Event & Production Management team, with a focus on sport-related projects. Her passion for sports and knowledge of events has made her a leader in many CE projects including the NCAA Final Four, Tesoro Charity Golf Classic, and various Special Olympics programs. Outside the office, she enjoys spending time with her husband, Chris, and playing with their child Beasley (a yellow lab).

Maritza Quiroz

Senior Project Manager

Maritza Quiroz

Senior Project Manager

Maritza Quiroz is a Senior Project Manager for the Event & Production Management team. She is the production specialist on the team, helping to ensure all production projects are seamless and clients' objectives are met. Projects have included NCAA Final Four Big Dance 2008, a four-day outdoor concert series, working with exclusive corporate champions/sponsors. Most recently, she produced the 2nd Annual Rock & Roll Marathon San Antonio outdoor stages and the post concert at the Alamodome. When she isn't running after her teenage twins, she enjoys giving her time back to the community raising money for education initiatives.

Rebecca Eschete

Project Manager

Rebecca Eschete

Project Manager

Rebecca Eschete is a Project Manager for the Event Management and Production team. With a bachelor’s degree in both public relations and social interaction and a master’s degree in interactive media and design, Rebecca brings a wealth of knowledge, experience and charisma into the orchestration and fruition of the projects she manages. Some of her notable projects have included Pearl’s bi-annual outdoor Echale concert, San Antonio’s Rock n’ Roll Marathon, Bingo de Mayo, YMCA of Greater San Antonio’s bi-annual Siclovia, Artpace’s Chalk It Up!, the San Antonio Book Festival and multiple Credit Human Federal Credit Union's (formerly San Antonio Credit Union) sport & sponsorship activations, just to name a few. In her free time, Rebecca enjoys traveling with her hubby and visiting live music venues.

Dempsey Warren

Project Manager

Dempsey Warren

Project Manager

Dempsey Warren is a Project Manager for the National Sports & Events team. Dempsey attained her bachelor’s degree in sports, event and tourism management and her master’s degree in business administration at the University of Texas at San Antonio, while serving as captain of their NCAA volleyball and NCAA basketball teams. These leadership roles have taught her communication and organization skills that she applies to all of her projects as she strives to complete them with diligence, excellence and passion. Some of Dempsey’s past projects have included the San Antonio Book Festival, YMCA of Greater San Antonio’s Siclovia and Corner Store Country Run 5K fun run series. When Dempsey’s not planning events for CE, she’s planning social outings and gatherings for her friends and family! Even though her time as a collegiate athlete is over, she still loves to stay active and workout while playing competitive sand volleyball.

Tammy Hill

National Operations Manager, CE DMC

Tammy Hill

National Operations Manager, CE DMC

Tammy Hill is the National Operations Manager for CE DMC. She operates everything from pre-event to post-event including tours, dinners, team-building activities, incentive trips and transportation. Tammy's favorite job at CE DMC is planning happy hours and fun events for the entire office, whether it's a birthday or just an ordinary day of the week.

Amanda Tutor

Project Manager, CE DMC

Amanda Tutor

Project Manager, CE DMC

Amanda Tutor is the Project Manager for the CE DMC team. She has an extensive venue management and event coordination background and passion for theater arts and music. Amanada is currently pursuing her Master's in Public Administration at UTSA. Amanda’s love for entertainment and passion for San Antonio makes her the perfect fit to create memorable experiences for guests and visitors to our city. She is always looking for ways to show San Antonio off in a new, fresh way and provide the best customer service for her clients. In her spare time she loves attending Spurs games, concerts and festivals.

Megann Pettit

Senior Marketing Manager

Megann Pettit

Senior Marketing Manager

Megann Pettit is the senior marketing manager for The CE Group. A graduate of UTSA, she helps to execute marketing and communication campaigns, maintains excellent relationships with area media and tells our clients’ stories to targeted audiences in an efficient, creative and timely manner. When she’s not in the office, you can find her attempting Pinterest projects or playing at one of San Antonio’s wonderful parks with her dog.

Valerie Grant

Public Relations Associate

Valerie Grant

Public Relations Associate

Valerie Grant has been delivering results for CE clients since 2005. As an Associate for the Public Relations & Marketing team, Valerie has extensive experience in assessing the client’s needs, developing a winning strategy, and executing objectives to achieve maximum results. Valerie works very closely with the media and is often a “go-to” resource for the industry’s key players. When not working to connect her clients with their target audiences, Valerie enjoys exploring our great “city on the rise” with her husband and two little boys. She is largely outnumbered and loving every minute of it.

Marcela Pena

Associate Designer

Marcela Pena

Associate Designer

Marcela Pena is an Associate Designer for Goods Collective, The CE Group’s Creative Services division. After graduating from The University of Texas Rio Grande Valley with a BFA in Graphic Design, Marcela joined the Creative Services team assisting with design projects. From developing layout designs and executing event collateral to creating Snapchat filters for events and designing and managing websites, her skills are utilized across a myriad of projects including H-E-B Quest for Texas Best, Andeavor, La Familia Cortez Restaurants, CPS Energy and LaFunke Brewing Co. Additionally, she oversees the Goods Collective website and social media. Outside of the office, Marcela loves to take pictures, watch funny movies and spend time with her sister and nephew.

Julie Pierce

Promotional Product Sales Specialist

Julie Pierce

Promotional Product Sales Specialist

Julie Pierce is the Promotional Product Sales Specialist for The CE Group. Julie acts as a liaison between the project managers and the accounting department and oversees all projects from start to closeout; handling billing and all vendor payables, tracking expenses and ensuring invoicing is timely. In her spare time, she enjoys watching sports, keeping up with her three sons, spoiling Bailey the dog and Hulk the cat, and savoring a good chicken caesar salad (dressing on the side).

Grecia Garza

Controller

Grecia Garza

Controller

Grecia Garza is the Controller for The CE Group. She is a graduate of St. Mary’s University and received her Master’s in Accounting from Texas A&M University-San Antonio. She comes from a construction background, but has hit the ground running, lending a helping hand with events when she isn’t too busy crunching numbers in the accounting world. In her free time, Grecia spends time with family and friends, runs to maintain her eating habits, cheers on her beloved Spurs and gives her attention to her needy Shih-Tzu, Moo-Moo.

Our Staffers

The heartbeat of CE Group is solid and strong due to the incredible team of dedicated staffers. From airport greeting and transportation to venue staffing to tour guiding and logistics to check in registration to working every size and type of event, these devoted and first class folks always Shine. Their goal is to provide the first and last impression to our clients as well as roll out the best hospitality, service and experience. We so applaud our CE front line team!

Community Involvement

The CE Group strongly believes in giving back to the community and we exercise our passion to assist the community through philanthropic involvement and by creating beneficial partnerships between businesses and nonprofit organizations. We have worked on and offered sponsorship to a variety of nonprofit projects including Any Baby Can's Annual Walk for Autism, San Antonio Book Festival, Art Pace Chalk It Up, Tesoro Charity Golf Tournament, Siclovia, San Antonio Cocktail Conference, AugustHeart, several museum grand openings and more.